TikTok is introducing a updated setting that enables them to cut down on the quantity of AI-created content appearing in their feeds. This move comes as the platform announced that it presently contains more than 1 bn AI-generated clips.
Trial and Implementation
This change is in a pilot phase over the coming weeks before a full-scale release. This shift coincides with a surge in AI content, driven by emerging content generation software.
AI Content on Other Platforms
It has been noted that nearly a tenth of the most rapidly expanding channels on another major platform exclusively feature clips produced artificially. A large amount of this output is considered mass-produced AI material, a label for inferior, factory-style content that is often illogical or dreamlike.
“We know from our community that numerous viewers enjoy content created using AI tools, from digital art to informative clips, and we aim to offer the community the option to increase or decrease of that, based on their own choices,” said a platform representative.
Volume and Proportions
The service announced that there are currently over a billion videos on its app tagged as artificially created. Overall, more than 100 mn videos are submitted to the app every day, making AI content a minor percentage of its complete catalog.
How to Adjust Settings
Users will be capable of decrease or raise the volume of AI content they watch by using the “manage topic” feature in the application and selecting AI-made media. Other topics that can already be adjusted under the tool include news, fashion, beauty, and movement.
AI Disclosure Rules
TikTok’s rules oblige creators to label “realistic” artificially created content, and it forbids harmful fake videos of celebrities or critical incidents. Any realistic AI video that is unmarked can be taken down under its community policies.
In addition, the platform will now attach an “AI-made” tag to content produced via its proprietary AI systems, or identified by an cross-platform project for recognizing content made by AI. This step is aimed to stop users from seeking to circumvent the labeling process.
AI Literacy Programs
TikTok is additionally introducing a two million dollar AI literacy fund for professionals and institutions to create educational content about using AI responsibly. This project will assist non-profit groups dedicated to training computer science.
Content Safety Approach
The platform has defended its safety measures, following discussion over plans to cut jobs for hundreds of review team members in the UK. The company is set to reduce 439 jobs in its content moderation division in the UK capital, with worker representatives and digital protection specialists raising concerns that people are being substituted by automated systems.
A trust and safety lead explained that people-led review would still have a role, but automated tools can safeguard staff by eliminating the most distressing content ahead of it gets reviewed by people. TikTok stated a 76% decrease in explicit and harmful content reviewed by human moderators over the previous year due to the use of its automated systems.
It is vital to balance humans and technology to ensure user safety,” the executive stated. “We’ll have people as involved in the system, but we also think it’s highly necessary to limit contact with dangerous material as quickly as possible, which is why a significant AI assistance is proving valuable work at speed.”
